Monday, May 08, 2006
Book Review: Making Business Decisons
Book Review: Making Business Decisions, by Francis Boyd, Pearson Longman, ISBN 0-201-59281-9. Book (and cassette!)
This is a great book with the makings of a classic for high-end Business English students. Its ten chapters are comprised of case studies; students read through them and related materials, discuss them, and then meet for a decision. Business culture and tips for negotiation (gambits, really) are also covered. The cases include adapting to the Japanese market, making ethical decisions, negotiating international trade agreements, and more. The content is quite strong here. And since there is a tape, it’s also excellent for business-oriented listening comprehension.
For Gen 1.5 and for high-end students, this is a great resource. ESLers in distant lands teaching business folks would find this a godsend, for small groups or larger classes. It could be used to good effect for one-on-one classes, though the case study discussions would have to be adapted. In fact, I wish I had been able to find more books like this during my 20 years in Asia.
Conclusion: Highly recommended
This is a great book with the makings of a classic for high-end Business English students. Its ten chapters are comprised of case studies; students read through them and related materials, discuss them, and then meet for a decision. Business culture and tips for negotiation (gambits, really) are also covered. The cases include adapting to the Japanese market, making ethical decisions, negotiating international trade agreements, and more. The content is quite strong here. And since there is a tape, it’s also excellent for business-oriented listening comprehension.
For Gen 1.5 and for high-end students, this is a great resource. ESLers in distant lands teaching business folks would find this a godsend, for small groups or larger classes. It could be used to good effect for one-on-one classes, though the case study discussions would have to be adapted. In fact, I wish I had been able to find more books like this during my 20 years in Asia.
Conclusion: Highly recommended
